Create a road map for all different kinds of people who wish to become the chief in their organization. Chan Kim sums up the hurdles for the company from red oceans to blue oceans.
Chan Kim Blue Ocean Strategy describes how to build a business strategy that operates outside of the traditional norms. The book describes a Red versus Blue Ocean and provides tools and techniques to create blue oceans. In the book, the red ocean is an ocean filled with sharks businessesand all the sharks going after the same food supply customers.
In the blue ocean, you create a new business paradigm that only you will be swimming in, and you do not maximize business revenue at the cost of the customer. The book is broken into three parts. The first part describes what a Blue Ocean is and covers the tools and frameworks used to define a Blue Ocean.
The second part provides details on formulating a Blue Ocean strategy using the concepts introduced in the first part. The third part provides insight on executing against a Blue Ocean Strategy.
Chapter 1 provides a description and examples of Blue Ocean thinking and application. Chapters cover the four key principles to the Blue Ocean approach. Each Principle addresses a risk search, planning, scale, business model. These four chapters are the meat of the process. Chapter 7 introduces the notion of tipping point leadership, which helps with organizational risk.
Chapter 8 describes fair process, an approach to integrating execution into strategy creation. This helps with management risk. This involves aligning value, profit, and people.
Chapter 10 focuses on renewal risk and covers how to manage and monitor a blue ocean business. Chapter 11 covers the Top Ten red ocean traps to avoid. Appendix A provides examples of businesses that have taken Blue Ocean approaches and how they differentiated themselves from other companies.
Appendix B describes the Reconstructionist view of strategy and new growth theory. Appendix 3 describes the market dynamics of value innovation. I suggest reading the first chapter and then reading one or two examples from Appendix A.
From there, take your time reading Chapter 1 again, paying attention to the descriptions of Chapters Read Chapter and then stop reading the book until you practice using the tools.
Once done, read the rest of the book and consider how you would shift from creating a strategy to execution and maintenance over time of the strategy.Blue Ocean Idea Index The blue ocean idea index is a simple but robust test demonstrating how the sequence of utility, price, cost, and adoption form an integral whole to ensure commercial success through blue ocean strategy.
Jun 05, · Blue Ocean Strategy (Chapter 6) Get the Strategic Sequence Right– Netflix In this Chapter, Professor W. Chan Kim build up the regulations which can robust the business model to ensure that a healthy profit on blue ocean market space.
This chapter is to let all the managers to get the strategic sequence right. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans.
The Book Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and million-copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth. At the year anniversary of Blue Ocean Strategy, we at INSEAD are conﬁdent that our dedication to excellence, in tandem with our spirit of innovation, will lead INSEAD to continued success.
Summary of Blue Ocean Strategy by W. Chan Kim and Renee A. Mauborgne by Instaread is an in depth analysis of a book that focuses on how to create new value for consumers rather than focusing on the competition, in an age when consumers, not companies, determine the direction of markets/5.