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Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F.
Eleven years after discovering this pattern, we revisit what it means today. Over the years, The reading experience have referred to this research, sometimes correctly, and in many other instances misinterpreting it.
In this article, we aim to report on recent research revisiting it and also to clarify some of the misconceptions related to the F-pattern. Scanning on the web does not always take the shape of an F. There are other common scanning patterns too. The F-pattern is negative for users and businesses.
Good design can prevent F-shape scanning.
This is one of the first examples of the F-pattern from our studies in the early s. This heatmap aggregates gazes from more than 45 people trying to learn what happened in Galveston Texas in The F-Shaped Pattern In the F-shaped scanning pattern is characterized by many fixations concentrated at the top and the left side of the page.
Users first read in a horizontal movement, usually across the upper part of the content area. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement.
Sometimes this is a slow and systematic scan that appears as a solid stripe on an eyetracking heatmap.
Other times users move faster, creating a spottier heatmap. The implications of this pattern are: First lines of text on a page receive more gazes than subsequent lines of text on the same page.
First few words on the left of each line of text receive more fixations than subsequent words on the same line. Thus, on the first lines of text, people will scan more words on the right than on the following lines.
This scanning pattern resembles the shape of the letter F, but it is rarely a perfect F. For example, in some cases, people may become interested in a paragraph down the page and may fixate on more words, reading toward the right again, so the pattern comes to resemble an E.
So, in an F-pattern, the gazes on the left fall on the left part of the content area, not on the very leftmost part of the full page, if the left column is occupied by a navigation rail.
A typical example of the longevity of UX findings which depend more on human behavior than on technology.
The red color on this heatmap is an example of the F-shaped pattern — same today as 11 years ago. Your browser does not support the video tag. This gaze replay shows a mobile user scanning in the F-pattern as he researches portrait camera lenses. The red hollow circle represents where he is fixating.
In most browsers, hover over the video to display the controls if they're not already visible. The text columns were wider than the screen, so she swiped horizontally as she was reading.reading - Traduzione del vocabolo e dei suoi composti, e discussioni del forum.
Jody Long is an attorney, licensed in Washington, New Mexico, Louisiana, and the Navajo Nation.
She is webmaster for the Near Death Experience Research Foundation (NDERF) for the past 15 years and provides support and a forum for NDErs and those who want to know about the afterlife.
the reading experience "The blog, The Reading Experience, is a wonderful place. Daniel Green’s articles are very informed, looking at literary works and literary questions from many perspectives.".
Scientific American is the essential guide to the most awe-inspiring advances in science and technology, explaining how they change our understanding of the world and shape our lives. Mar 18, · The brain, it seems, does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated. 8. Summary: Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. Eleven years after discovering this pattern, we revisit what it means today. Among NN/g’s contributions to the world of UX, perhaps one of the most cited is the F-shaped reading pattern for web content, which we identified in
Online homework and grading tools for instructors and students that reinforce student learning through practice and instant feedback. 8. Summary: Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F.
Eleven years after discovering this pattern, we revisit what it means today. Among NN/g’s contributions to the world of UX, perhaps one of the most cited is the F-shaped reading pattern for web content, which we identified in In How to Read a Book, Mortimer Adler teaches us the four levels of reading to become a more effective reader.
Learning how to read is more than just picking up a book and starting to read.